12 WEEKS
STARTS Sep 28th

residency
business

Fruitful

For the ones doing a bit of everything: come with your ideas, your gifts, your experience, your whole body of work.

Let’s turn them into one clear, powerful offer ready to launch.

ONLINE
IN GROUP

You've built a whole body of work. A handful of services, some deeper than others, clients that come and go. Yet, every month feels like it starts over: a new offer, a new angle, a new attempt.

Freelancing was supposed to mean freedom, but for most of us it's turned into a hundred open tabs: comparing prices, juggling between services, chasing the next client, wondering how long this can last. We undercharge because we're not sure our value, or our promise, is clear. We say yes to work that doesn't quite fit, because income has to come from somewhere. And at the end, we underdeliver because we can't handle it all.

Income, time, energy: they all feel scattered, and the uncertainty seems to never end. Creativity, the one that keeps us alive, doesn't seem to find a fertile soil where to grow.

Underneath it all, there's a quieter wish: to build one thing, one that holds you while you rest, one your income can rely on, one to water and watch it blossom over time.

What becomes possible
after the 12 weeks

  • Focus your energy

    All your interests finally point in one direction. One clear intention to fully show up for, instead of a little bit of everywhere.

  • Build from your own ground

    Everything you've already lived, tried, and learned becomes the ground you build on. You harvest more from doing less, and each step compounds instead of starting over.

  • Channel your income

    Income that flows from one clear offer, no longer tied only to the hours you have left to give.

Together, we'll walk through the Fruitful Method, a four-step path from idea to launch: Harvest, Pack, Weight, Ship. Each step gives your scattered efforts a place to land, so nothing gets lost and everything finally has room to grow. The Method will help you go from "where do I even start?" to "this is the next step, I know where I'm landing."

Fruitful: Business Residency is a 12-week container to turn
your whole body of work into one clear, powerful offer.

And the best part: you won't do this alone. Every week, we meet online with the same group of peers doing the same work, at the same pace, holding each other through the doubts, the decisions, and the small wins along the way. It's about holding and being held. Asking and answering. Sharing and listening.

I'll be there too, teaching and holding, in our sessions and in our dedicated community space in Circle, where you can post your wins or questions during the week. And whenever you're ready, you can book one of your two 1:1 sessions with me, to work on whatever you're building: a retreat, a training, a course, you name it.

By the end, you'll have one offer, ready to launch. One that holds your creativity instead of asking you to shrink it. One your income can finally rely on, season after season.

Say no more, I'm ready

Here's how the twelve weeks unfold: one step of the Fruitful Method every three weeks.

01// HARVEST

04// SHIP

02// PACK

03// WEIGHT

4 MODULES
1 MODULE = 3 WEEKS
4 * 3 = 12 WEEKS

Every week, three spaces to grow

  • Learn

    Live lessons where I teach each step of the Method in real time. This is where the content lives, no recordings, just us working through it together, translated into your own body of work and your own offer.

  • Co-work

    Coworking sessions for silent, focused work, side by side. Just you, your offer taking shape, and a group quietly building alongside you.

  • Share

    Circles to slow down and make space for everything that came up along the way. This is where the inner work blends in, where we share our doubts and our wins, and remember we're not doing this alone.

The Fruitful Method_by Juana (1).png

If you ask me, It's about sovereignty. It's about refusing to let our work dictate the rhythm of our lives.

This residency isn't only about building one offer. It's about deciding how you want to spend your mornings, who you want to work alongside, which causes your money and your knowledge get to contribute to. It's about building something that holds your life, instead of quietly running it. To shift away from extractive logics and move towards a regenerative one, so our work gives back as much as it takes.

What we actually do, step by step

  • This is the moment we research, both in and out. We use different techniques to start from the desires that wake up something in us, and match them with what the people we usually work with actually need, through research interviews, market analysis, forms, even a beta version. At this stage, we also set up the conditions around us to grow: our working place, our routines, our community, our habits. It's about regenerating what's already there, not starting from scratch.

    By the end of this module, you'll have:

    • Clarity on who you actually want to work with

    • Real research to ground your offer, not assumptions

    • The conditions around you set up to sustain this growth

  • Here we set the container for our body of work. We bring the harvest into something specific, explore different offer possibilities, and find which one actually fits our lifestyle.

    By the end of this module, you'll have:

    • The name, length, and duration of your offer

    • Its packaging and branding, ready to show

    • Less need to explain over and over, and more clarity in its value, so you can reuse it again and again over time

  • Here's where the numbers come in, don't be afraid. We make sure the price of your offer reflects its value and the work behind it (yes, your working hours are usually the biggest cost).

    By the end of this module, you'll have:

    • A price built on real numbers, not guesswork

    • Clarity on how many units you need to sell, and the profit behind them

    • Projections for your offer's return, so you can see it stretching into the future, and know you're not falling into undercharging or overdelivering, something that's impossible to sustain over time

  • The last step. We don't want your offer to sit in storage. We've built something great, and it's time everyone knows about it.

    By the end of this module, you'll have:

    • A launch plan, ready to execute

    • A way to reach the right people

    • Your offer, live in the world, transforming their lives, and yours

Let's get it started (ha)

Your guide along the way

My groundedness comes from the matter, yes, I'm a Taurus. But also from whatever wakes up the soul, the thing that keeps us up at night, rising Pisces. I'm good at combining both: tending the soil so the roots can grow, cultivating a beautiful garden from what's already there.

That's exactly what the Fruitful Method is built from.

Years advising start-ups on their finances, alongside years studying regenerative leadership and yoga philosophy, taught me that structure and intuition aren't opposites, they need each other to actually grow something.

I guide seekers, artists, and curious minds ready to bring their wildest dreams into life, to build something that goes beyond a paycheck, something that shapes, even a little, even for a while, the kind of world they dream of.

or, as a fellow participants once said:

"Juana helps you come back down to earth, and with whatever tools you already have, she pulls the thread until you make magic happen."

Hola, Juana here!

This process was key to organizing and consolidating ideas I'd been working on for years. Unlike other mentorships I'd done, more focused on specific aspects like personal branding or communication, this offered a full, integral view: from the foundations of the project to defining the product, the client, the sales and communication strategy, including costs and future planning.

I especially valued the balance between the methodological and the human. The sessions weren't just guidance to move forward, they were also spaces for reflection and decision-making. Being able to talk openly about money, marketing strategies, or personal blocks was essential to keep moving with clarity.

Juana holds space with a lot of awareness, bringing calm and realism. This isn't about magic formulas, it's about building over time, from who you are and where you're at. I'd recommend this to anyone developing their own project who feels the need to redirect it, rethink it, or simply give it new momentum with close, strategic support.

Love notes from past cohorts <3

Valeria

Brenda

It's not just the space itself, but the person who creates it. Juana is a being of light and calm. She helps you think in perspective and guides you every step of the way. The space feels safe enough to explore corners that are both uncomfortable and necessary.

Pecas

Juana has a gift for understanding creatives, they say we live in the clouds, and well, a little bit true. Oscar Wilde talked about selling art to be able to make more art, and it makes sense, how do we shake off the fear of living from our art, how do we drop the prejudice when we don't even know our own value?

Juana helps you come back down to earth, and with whatever tools you already have, she pulls the thread until you make magic happen: learning to organize yourself and recognize your value. So your creative project doesn't stay stuck in your head, so all that passion and those ideas can become a way of life. Thank you, Juana! Your support, your listening, the visualizations and sessions were wonderful.

I felt truly accompanied and heard.

Choose your contribution

solidarity

€790

€690

Sign me up

standard

€950

€850

Sign me up

Both prices give you the exact same residency, this is a tiered pricing model, not a difference in what's included. Solidarity pricing exists to make this accessible to more people.

Early bloom closes September 17, after that, prices move to late bloom.
Enrollment closes September 27.

Here’s what you get

  • Every Monday, for twelve weeks, we meet online at 6pm CEST: lessons, coworking, and circles, all held together in real time.

    We open together on Sunday, Sep 27, and close with a session still TBD.

  • A dedicated space to share your wins, ask your questions, and stay connected with the group between sessions. I'll also be checking in and asking questions along the way.

  • Every template, exercise, and recording from the residency, yours to revisit for a full year.

  • One-on-one time with me, to work through whatever you're building, at your own pace.

I want it all <3

and more testimonials I
keep close to my heart<3

Melina

Juana's mentorship process was incredibly enriching. She gave us strategies to think and act clearly, ones that are applicable and transferable, both to our current project and to future ideas.

Her approach fundamentally helped us organize our vision for the project, exchange ideas with more focus, explore different possibilities, and lean into our strengths. Through an easy dialogue session after session, her perspective was key in bringing clarity and consistency to the ideas we developed, all within a playful, intuitive framework.

Gisele

An easy, light process for anyone just starting out. Clear, and it gives you that feeling of real progress, the kind that keeps you motivated to continue. It invites you to take action, gently.

Sashi

This process changed the way I see myself and my projects. Thanks to the journey, I was able to let go of the blocks that were holding me back, and turn an idea into something real, ready to share with the world.

I recommend this because it's not just guidance and structure to go from 0 to 100 with something concrete, it's a way of thinking, a repeatable system you can use for any idea or project in the future.

The Fruitful Method_by Juana (1).png

Dates to mark in your calendar

We meet every Monday at 6pm CEST. Here's how the twelve weeks unfold:

꩜ Opening ceremony

Sunday Sep 27

꩜ Learn sessions

Sep 28 · Oct 19 · Nov 9 · Nov 30

꩜ Work sessions

Oct 5 · Oct 26 · Nov 16 · Dec 7

꩜ Share sessions

Oct 12 · Nov 2 · Nov 23 · Dec 14

꩜ Closing ceremony

Specific date TBD

Extra details & some
questions you may have

Did I miss something? send me an email hola@juanachiurchiu.com
or
book a discovery call to get to know each other before signing up.

  • Yes, actually, that's exactly where most people start. The residency doesn't ask you to arrive with a finished idea, it asks you to arrive with your whole body of work, however scattered it feels. The first module, Harvest, is designed precisely for this: to research, to listen to what wants to grow, and to find the thread that connects everything you've already done. You don't need clarity to begin. You need it by the end.

  • This is personal, it depends on your own pace and how deep you want to go. But apart from the 2-hour session, I'd count on around 3 more hours across the week.

  • Everything is recorded and available within hours. You'll also have one year of access to the live classes and all the resources.

    But, and this matters, the live transmission carries an energy that recordings can't capture. If you know you'll miss most calls, I'd rather you wait for the next offering. This work is designed for presence.

    If most of the group can't make a certain time, we'll find an alternative together.

  • I feel you. The intention behind meeting online is so people from different parts of the world, with different routines, can actually make it, and you can always rewatch a session if you need to.

    I promise you, for my own sake too, that I hold space in a way that feels nourishing, not demanding. We make room for silence, for breathing, for questions. Not another meeting to survive.

  • That's exactly why the solidarity ticket exists. Feel free to take it, no justification needed.

    If joining still isn't possible, reach out to me at hola@juanachiurchiu.com and let's see if we can find a way.

  • I haven't included them directly, for simplicity. But if paying in one instalment isn't possible for you right now, reach out to me at hola@juanachiurchiu.com and I can set up a separate payment link. This might come with a small increase, due to the platform itself.

  • If you're someone doing a bit of everything, ready to turn your whole body of work into one clear offer, I'm pretty sure it is.

    But if you're still unsure, you can book a discovery call with me. We'll take 45 minutes to get to know each other, and I'll be completely honest with you.

Everything you've been trying, finally growing into one worth-tending thing.

You've already done the hard part: living it, learning it, building the body of work behind it. A group of fellow freelancers is already forming, ready to grow alongside you. The only question left is whether you're ready to stop starting over.

Count me in!

Still not sure? Book a discovery call, 45 minutes and an honest conversation whether this might be a good opportunity for you.