Grounded Finance
A financial practice built for irregular income, where structure doesn't shrink your freedom, it's what makes it sustainable
For solopreneurs, freelancers and creatives who were never taught this and are ready to stop avoiding their numbers and start building from solid ground.
You chose this path because you love your craft. You show up for your clients and you know the impact you create.
But when it comes to money, you freeze. You undercharge because you're not sure what you actually need. You feel guilty spending on yourself, like you haven't earned the right yet. And when money does come in, it barely feels connected to the work you actually care about.
Somewhere along the way, you decided you're just not a numbers person. So you keep going at it alone, and every month you start over.
I know this is possible for you:
✺ to understand your numbers without anxiety or shame
✺ to earn more without compromising what you believe in
✺ to have a simple system that holds you, even in slow months
✺ to become someone who feels grounded with money, not someone who's just good at avoiding it
Financial wellbeing isn't the opposite of a creative life. It's the fertile ground where it grows.
The tools I bring in:
-
Personalized
Save 20%. Set aside 30% for taxes. Cut every expense that isn't pure profit. That's the traditional financial advice, made for people with a steady paycheck. It doesn't ask whether that math is even possible right now, or whether some of those "expenses" are actually what keeps you creating.
That's why in Grounded Finance, the approach is personalized to your unique rhythm: the highs, the lows, its beautiful cycles.
-
Embodied
You can know exactly what to do with your money and still feel your stomach tighten every time you open the app. That's because money anxiety doesn't only live in your thoughts, it lives in your body.
That's why in Grounded Finance, we work with both: the mind, and the body that's been holding all that fear.
-
Practiced
Reading the right book or listening to the right podcast can give you all the information you need, and still, nothing changes the moment it's time to actually act.
That's because knowing isn't the same as becoming someone who feels safe with money. In Grounded Finance, this is a practice: small, repeated actions that change not just what you do, but who you are with it.
Hola, Juana here
Over the years I've worked with talented, heart-led women who are brilliant at what they do, and completely overwhelmed by the financial side of running it. Not because they can't do it. Because nobody ever taught them how, safely and without shame.
I want that to change.
I know it's possible because I've lived it. Before leaving my corporate job, I planned my exit for months: how much I needed, how much I'd saved, how long I could last. When that year came with no income, I felt calm through it, because the work was already done.
This is what's possible for you too: knowing your numbers and trusting them, charging what you're worth, getting through a slow month without panic, building something that lasts.
Financial wellbeing isn't just about having more money, it's about being able to choose a life for yourself.
By the end of Grounded Finance, you will
01 — Know your money story, and the beliefs that have been quietly running it, so you can finally meet money from choice and not old fear
02 — Set goals that actually feel like yours, not someone else's idea of success. We start from intention, directing our actions instead of being dragged by them
03 — Have a clear monthly plan for your expenses, personal and business, where joy has its own place to live and thrive in
04 — Build a safety net that lets you breathe through a slow month, instead of spiraling into it
05 — Know exactly what you earn, what you owe in taxes, and what's actually profit, to start making exchanges that are both rewarding and profitable
06 — Find a rhythm and routine that keeps this practice alive. Since this relationship is one you keep tending
What you get
-
6 prerecorded modules you can watch, and rewatch, at your own pace
-
A downloadable template to build and track your financial plan monthly, with videos showing you how to use and adapt it to your life
-
Exercises and meditations woven into each module, so this becomes a felt experience, not just an intellectual one
-
Ask questions, connect with other participants, share your progress, and join quarterly live Q&As
Pricing
€196
€166
LAUNCH PRICE UNTIL JULY 31
✺ On-demand video lessons
✺ Downloadable template
✺ Journaling exercises & guided meditations
✺ Community space with quarterly Q&A
A note on Regenerative Business, and The Portal
Grounded Finance lives inside The Portal, a small, intentional space built around something I believe deeply: learning happens better together, not alone, scrolling through another tab.
It's part of a wider shift I care about, doing business in a way that's regenerative rather than extractive, choosing the people and platforms I work with based on shared values, not just convenience.
That includes how I price. Grounded Finance is offered on a solidarity model: three tiers, same full course, no questions asked. Choose what reflects your current reality.
✺ 136 solidarity price
✺ 166 full price
✺ 196 supporting price, to help others access it
The Portal was built by Sally Burns and a community who believes the same. Inside, you'll find your videos, templates, and a space to connect with others walking this path alongside you. See you inside.