Grounded Finance
build a calm, grounded relationship with money — with the practical tools and emotional foundation to finally feel clear, confident and in control of the financial side of your business, without drowning in complexity or losing yourself in the process
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for women solopreneurs, freelancers and creatives who were never taught this — and are ready to stop avoiding their numbers and start building from solid ground
You started your business with love for your craft. You pour yourself into your work, show up for your clients, and know the impact you create.
But when it comes to money — you freeze. You avoid opening that spreadsheet. You undercharge because you're not sure what you actually need. You move through income highs and lows without a system to hold you.
And every month, you start over.
Here's what I know is possible for you:
✺ to understand your numbers without anxiety or shame
✺ to have a simple financial system that holds your business — even in slow months
✺ to make pricing and saving decisions from clarity, not fear
and it doesn't have to be complicated to get there
feel clear, confident and in control of the financial side of your business, without drowning in complexity or losing yourself in the process
Grounded Finance is for you if you want to:
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Understand
you're done pretending the numbers don't exist. you want to finally understand what's coming in, what's going out, and what you actually need — without needing a finance degree
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Plan
you want a real financial plan that accounts for your irregular income, your taxes, your safety net — built around your life, not a corporate template
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Feel safe
you want money to stop feeling like a threat. you want a relationship with your finances that feels grounded, sustainable and yours
Hola, Juana here
Over the years I've worked with talented, heart-led women who are brilliant at what they do — and completely overwhelmed by the financial side of running it. Not because they can't do it. Because nobody ever created the space to learn it safely, openly, and without shame.
I want that to change.
I want creative women to know their numbers and trust them. I want you to charge what you're worth — and know exactly why. I want you to have a slow month without going into panic mode. I want you resourced, grounded, and building something that lasts.
Because financial clarity isn't just about money. It's about freedom.
feel clear, confident and in control of the financial side of your business, without drowning in complexity or losing yourself in the process
By the end of the course
01 — a clear picture of your real monthly needs — personal and business
02 — a financial plan that works with irregular income, not against it
03 — a safety net strategy and a savings plan that's actually set up
04 — confidence around your pricing and what you need to charge
05 — a simple tax-saving habit so nothing catches you off guard
06 — a financial routine built from agency — steps, frequency, automations
07 — a new relationship with money that feels like yours
Tales on how I teach
Available Plans
€120
LAUNCH PRICE UNTIL JULY 31
€86
✺ On-demand video lessons
✺ Journaling & reflection exercises
✺ Guided meditations
✺ Downloadable template
€220
LAUNCH PRICE UNTIL JULY 31
€176
✺ On-demand video lessons
✺ Journaling & reflection exercises
✺ Guided meditations
✺ Downloadable template
✺ 1:1 session
LET’S GET STARTED