Inner & outer work to build the business, life & world you dream of

You have a vision. Probably more than one. The ideas are there — vivid, real, yours. What's missing isn't the dream. It's the thread between the inner landscape and the outer strategy.

So we work on both. We look at what's holding the vision back — inside and out — and we build from there, step by step, with trust and curiosity. Grounded and rigorous. Warm and direct. We organize the chaos without killing the aliveness.

The goal is simple, even when the path isn't: to take what lives in your head and make it real — with the resources you already have, starting from where you already are.

No magic formulas. No waiting until everything is perfect.
Just your ideas, a clear thread, and the next honest step.

People come here when they're circling an idea and don't know where to begin. When they're overwhelmed by possibility. When they want to move — and they want to move as themselves.

I grew up in Patagonia, Argentina: a place where nature is just the ground you stand on. I carried that with me into Berlin’s startup world, where I spent years helping other people build their visions.

I know the feeling of getting lost in your passions for hours, dreaming quietly that this could actually be the work. And I know the gap right after: the fear, the overwhelm, the ten directions with no clear thread.

What I found crossing that gap is that the biggest obstacles weren't strategic, and the biggest breakthroughs weren't emotional. So I stopped treating them as separate problems and started integrating them into one practice. That integration is now the core of everything I do and it tends to be true for everyone I work with too, whatever they're building.

My background spans business, project management, yoga, feminist economics, facilitation, and sound work. Each thread taught me something different about how people move, get stuck, and build. I bring all of it to the work, so you don't have to leave any part of yourself out of it either.

Hola, I’m Juana

  • 2026 Gong & Sound Training

    2025 Feminist Business Model Facilitator

    2025 Women's Circle Facilitators Training

    2025 200hs Yoga Teacher Training

    2025 Email Marketing Actions with MailerLite

    2024 Certified Digital Project Manager

    2020 BSc in Global Business Management

How I Work

  • Presence

    To be, to feel, to observe, to notice: the ground where every decision is made. When we take time in our day to day to slow down and hear what's actually here, clarity stops being something we chase.

  • Agency

    To recognise that we are not passengers in our own lives — or in the world we dream of. Agency is the willingness to act from that truth: moving with trust into the unknown, challenging what we've been told is fixed, and stepping forward with curiosity even when the path isn't clear yet.

  • Playfulness

    Joy and pleasure as guides, not rewards. When we stop taking ourselves so seriously, something opens up — the permission to experiment, to be wrong, to try again.

  • Community

    This work doesn't believe in scarcity or competition. It believes in genuine, mutual support — in the quiet power of people building something real, together, each making space for the other to do the same.

"The world needs people who act with joy, follow their values, and build in community. First though — step in, learn the rules. Play."

Ways to work together

  • For those ready to their ideas into reality with someone who holds both the outer strategy and the inner work. We meet regularly, build steadily and don't skip the parts that actually matter. → Let's talk

  • A monthly letter about building with intention — the ideas, tools, and honest reflections I wish I'd had earlier. For the multipassionate, the dreaming, the quietly ambitious. → Join the list

  • Online events where we think, share, and build — together. A space that believes in community over competition, and joy over hustle. → Explore upcoming events in my Instagram account

  • Financial education made for creative people. Because knowing the numbers doesn't mean losing yourself in them.

Let's work together

  • "Juana guides with great awareness, conveying calm and realism. It's not about magic formulas, but about building over time, starting from who you are and where you are in your life. I especially valued the balance between methodology and the human element. The meetings not only served as a guide and support for moving forward, but also as spaces for reflection and decision-making"

    — Vale, landscaper

  • "Juana helps you get grounded and, using whatever tools you have, she unravels the thread so you can work your magic—that is, learn to organize yourself and recognize your worth. This way, you can manage your creative project with the resources you have, preventing it from getting stuck in your mind, and allowing all those ideas and passion to become a way of life. Thank you, Juana! Your support, listening, visualizations, and sessions were wonderful! I felt very supported and heard".

    — Fatima, Visual Artist

  • "Her approach was fundamentally helpful in: organizing our vision for the project, exchanging ideas with greater focus, exploring diverse possibilities, and leveraging our strengths. Through fluid dialogue from meeting to meeting, their perspective was key in bringing clarity and consistency to the ideas we developed, all within a playful and intuitive framework.

    — Meli, illustrator

  • "It's not just the space itself, but the person who creates it. Juana is a being of light and calm. She helps you think in perspective and guides you every step of the way. The space feels safe enough to explore corners that are both uncomfortable and necessary".

    — Bren, photographer

  • “Whenever I need to organize my ideas and projects, I reach out to Juana. She helps me structure my tasks, simplifies them, and brings a lot of calm. I highly recommend it if you have lots of ideas and don’t know how to bring them into reality.”

    — Caro, pilates teacher & studio owner

  • "I left the session with greater clarity, a strong sense of direction, and plenty of actionable ideas. She created a relaxed, judgment-free space to explore goals without feeling constrained by right or wrong answers.”

    — Analía, content strategist & copywriter

Book a free 45' call and let's get to know each other, explore what's possible, and see if we're a good fit

Ready to work together?